It is crucial for our sustainability ambitions that we reduce our amount of packaging and that the packaging we use is recyclable. Therefore, we have set an ambitious goal that 100% of Danish Crown's packaging must be recyclable by 2030. At the same time, we aim to reduce the amount of packaging, so that in 2030 we spend 30% less than we do today. But already in 2025, we aim for 90% of our packaging to be recyclable, and to reduce the amount of packaging by 15%.
Read more about our packaging strategy
Collaboration is crucial
We are dependent on working together to achieve the best results. That is why we encourage collaboration and invite both established companies and start-ups with innovative ideas to develop the packaging of the future with us. Alone we can do a lot, but together we can do almost anything.
Internally, our business units also continuously examine the market for less climate intensive solutions and share experiences from testing and implementing new solutions with each other. Explore them below.
According to the UN, 17% of all food ends up in the trash. It is expensive for the consumer, but also for society, because food waste accounts for up to 10% of the world's CO2 emissions. Therefore, we have decided that if a new type of packaging shortens the shelf life of the product, then we will not use that packaging.
We will never compromise on food safety, durability or the quality of our products when choosing a new packaging. Not even if that packaging scores high on sustainability. We can’t tolerate if food safety can be questioned in any way, and we believe that consumers fully agree with that priority.