Focus on nutrition

At Danish Crown, we believe that food can make a difference and that we can make a difference for food.

For this reason, we have an unwavering commitment to taste, quality, and a wide product range that caters to various cultures and lifestyles, ensuring the creation of great-tasting food for everyone to enjoy.

As a leading food company, we acknowledge our capability to influence people’s eating habits, which in turn influence their personal health, energy levels and long-term well-being. To guide our efforts in this area, we have established a set of core principles that support the promotion of nutritious dietary choices.

Nutrition

Our beliefs

We believe that a balanced diet and regular exercise are essential for maintaining a healthy lifestyle.

We believe that meat is an important part of a balanced diet for most people.

We believe that we should eat better meat in smaller portions.

We believe that transparency helps consumers create balanced diets.

Nutrition

Our commitments

We want to contribute with a wide range of products that fit in well with a balanced diet.

We want to offer products with different nutritional profiles in our product categories.

We want to contribute by inspiring consumers to eat a balanced diet.

We want to ensure that our images and visuals reflect a balanced diet.

Read more about how we work with Nutrition in our programme here.