June 24, 2016
More than 12 months old
Randers, 24 June 2016
British voters have voted. Great Britain will leave the EU. Until a few months ago the result of the British referendum was to most people completely unimaginable. Now it is a fact and Danish Crown will have to relate to this reality.
- Short term we will surpass most of the foreign exchange unrest as a large share of our sales to Great Britain will be by contract, which will be set for some months to come. During this period we will naturally follow the situation closely, says Søren Tinggaard, Associate Vice President, Danish Crown Export.
In future the British will also eat bacon and a considerable amount of this will come from Danish Crown. The business model of Danish Crown, providing access to both Danish and British pigs is a huge strength in this situation. To which extent the meat will be from Danish abattoirs or the 16 plants operated by Tulip Ltd in England the future will tell.
- Short term we will surpass most of the foreign exchange unrest as a large share of our sales to Great Britain will be by contract, which will be set for some months to come. During this period we will naturally follow the situation closely, says Søren Tinggaard, Associate Vice President, Danish Crown Export.
In future the British will also eat bacon and a considerable amount of this will come from Danish Crown. The business model of Danish Crown, providing access to both Danish and British pigs is a huge strength in this situation. To which extent the meat will be from Danish abattoirs or the 16 plants operated by Tulip Ltd in England the future will tell.
- Great Britain will no doubt also import food in future. We know they appreciate our high quality and our sales to the British market will also in future be significant. In this context it is pivotal that Europe set the price level of pork in Great Britain. We have clearly seen this for the past two months when the price of fresh pork has increased significantly, says Søren Tinggaard.
In the current situation Danish Crown has the advantage of wide market access to more than 130 countries worldwide. This provides optimum opportunity to take action in the market.
- In future it will be decisive which agreement the EU and Great Britain will negotiate. The preferred scenario to Danish Crown is for the trade between Great Britain and Denmark to remain more or less on unchanged terms. We strongly believe that the British will also in future have an appetite for Danish bacon and we therefore take the liberty of being relatively optimistic, says Søren Tinggaard.