It is crucial for Danish Crown's sustainability ambitions that we reduce our amount of packaging and that the packaging we use must be recyclable. Therefore, we have set an ambitious goal that 100 percent of Danish Crown's products by 2030 must be packed in recyclable packaging. At the same time, we will reduce the amount of packaging, so that in 2030 we will spend 30 percent less than we do today. But already in 2025, 90 percent of our packaging will be recyclable, and we will reduce the amount of packaging by 15 percent.
Collaboration is crucial
Some of our largest reductions were achieved in collaboration with other businesses. Therefore, we have established a Supplier Driven Innovation programme. As part of the programme, we invite both established businesses and start-ups with innovative ideas to team up with us to develop the packaging of tomorrow. For example, we are interested to find innovative solutions in degradable packaging material that can help ensure that packaging stops being detrimental to the environment.
Naturally, our business units also regularly explore the sustainable packaging market and share experiences from testing and implementing new solutions with each other. In recent years, we have introduced a range of new and more sustainable packaging solutions.
That is why we are establishing a new Supplier Driven Innovation program. Here we invite both established companies and startups with innovative ideas to develop the packaging of the future in collaboration with us. We are especially interested in finding innovative solutions regarding degradable packaging, that might make packaging completely cease to be an environmental burden.
In Denmark, we reduced the volume of plastic for meat trays by making around 6.5 million trays 10 per cent thinner. At the same time, we increased the volume of recycled PET plastic to 90 per cent, and if the trays are sorted correctly, the volume of new plastic produced may
By changing the packaging material used for Mou meat balls with a recyclable OPP/PE foil, we replace around 30 tonnes of plastic. The next step is the foil used for Mou soups and the film used for GØL and Steff Houlberg sausages.
The top foil used for sliced salami and other cold cuts has been changed from a deep draw lid to a resealable flat top lid, which has reduced plastic packaging by more than 25 per cent. Other cold cut packages now have a new bottom foil, which has reduced plastic packaging by 28 per cent. These changes provide a total annual reduction
of around 37 tonnes of plastic.
We are introducing a new packaging material for bacon in all of Europe. The packaging consists of a sub-foil of 80 per cent recycled plastic, bringing the total share of recycled plastic used in the packaging at minimum 60 per cent. Labels and sleeves not included.
Tube packaging for mincemeat uses almost 90 per cent less plastic than traditional meat trays.
FlatSkin packaging used for ‘Dansk Kalv’ products uses 60 per cent less plastic and may be easily sorted as the plastic and cardboard are easy to separate.
During 2021/22, we will complete a new strategy for sustainable packaging and plastic.
We support target 12.2 by ensuring sustainable management and efficient use of natural resources.
According to the UN, 17 percent of all food ends up in the trash. It is expensive for the consumer, but also for society, because food waste accounts for up to 10 percent of the world's CO2 emissions. Therefore, we have decided that if a new type of packaging shortens the shelf life of the product, then we will not use that packaging.
We will never compromise on food safety, durability or the quality of our products when choosing a new packaging. Not even if that packaging scores high on sustainability. We can’t tolerate if food safety can be questioned in any way, and we believe that consumers fully agree with that priority.