Pledge and strategy

We want both current and future generations to have the opportunity to enjoy quality meat, which has been produced in a more sustainable way and with respect for the environment, livestock and people.

That is why it is our goal for Danish Crown to be the world’s most sustainable and successful meat producer in 2030. We aim to emit 50 per cent less greenhouse gases in 2030 than in 2005. Already in 2019, 90 per cent of the pigs supplied to our Danish abattoirs will come from sustainability-certified farmers. However, the transformation will not stop in 2030. Our vision is a future in 2050 where Danish Crown’s meat production is (net) climate-neutral.

Our sustainability strategy therefore focuses on taking responsibility in all parts of the meat production process. The strategy is divided into five main strands, each of which is guided by the UN Sustainable Development Goals.

Feeding the World

We have placed the nucleus at the centre of the model, which we call Feeding the World. This focuses on exploring new solutions to the biggest and most complex issues, such as sustainable livestock feed and new technologies.

In the other four main strands, we will give priority to various initiatives which – together with the nucleus – will make sustainable meat production part of the solution to more sustainable development in the world.

Sustainable agriculture

We are working towards a net fossil fuel-free agriculture in 2050, a development plan for world-class fodder and a strategy for handling liquid manure.

Sustainable food production

We are also working towards a net fossil fuel-free production in 2050, to minimise resource consumption, utilise the entire animal and ensure efficient use of energy and water.

Good jobs for everyone

We are working to ensure good, safe jobs, and to continue our initiatives to socially integrate people on the fringe of the labour market. We are also striving to create visible career and training opportunities, to ensure a future for both skilled and unskilled workers.

Partnerships with customers and consumers

We develop products for a healthy and sustainable diet, create sustainable packaging, reduce food waste and inspire customers and consumers to always choose the most sustainable meat options.

Sdr. Felding