Sustainability is the foundation of our new business strategy, Feeding the Future. Our ambition is to be a successful leading player in sustainable meat production by 2030. The key to fulfilling that ambition is to create more value from the resources available to us and base our business on sustainably produced high-quality meat.
Building on five main target areas, our sustainability strategy supports our new business strategy. The five target areas set the direction for our contribution to the UN 2030 Agenda for Sustainable Development and address opportunities and risks throughout our value chain from farm to fork.