Our ambition is to become the world’s most sustainable and successful meat producer by 2030, and our strategy is rooted in the aspects that are material to us and our stakeholders. By 2030, we must have reduced the climate impact of our meat production by 50 per cent. But 2030 is not our final destination. Our vision is a future in which meat from Danish Crown is climate-neutral (net) by 2050.
Our strategy is focused on assuming responsibility for all stages of the meat production process. We have defined five key focus areas which support selected Sustainable Development Goals. We translate the strategy into practice by both working across the value chain to drive developments in a sustainable direction and also by anchoring the principles for responsible business conduct throughout our organisation.
Our contribution to the UN Sustainable Development Goals
Feeding the world
We will find a way to feed the world with sustainable meat and protein. Through dialogue and cooperation, we will seek new solutions to the big and difficult questions, such as the sustainable feed of the future.
We will build a strong future for our farmers. We support the transition to sustainable farming through development plans for areas like field exploitation, feed composition and fertiliser management.
Sustainable food production
We will run a sustainable, efficient and high-yielding food operation. We will minimise waste, optimise consumption of energy and water, improve transport efficiency and develop new sustainable packaging solutions.
Good jobs for everyone
We will attract and retain people with good jobs and opportunities for everyone. We work towards a healthy and safe workplace, social integration and good career and education opportunities for everyone.
Together with customers and consumers
We will earn the trust of customers and consumers and meet their needs with healthy, safe and responsible products that ensure a balanced diet combining plant-based food with high-quality meat.
4: Quality education
6: Clean water and sanitation
8: Decent work and economic growth
12: Responsible consumption and production
13: Climate action
15: Life on land
17: Partnerships for the goals
The selected goals relate to different parts of our sustainability strategy.