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Our ambition is to become the world’s most sustainable and successful meat producer by 2030, and our strategy is rooted in the aspects that are material to us and our stakeholders. By 2030, we must have reduced the climate impact of our meat production by 50 per cent relative to 2005. But 2030 is not our final destination. Our vision is a future in which meat from Danish Crown is climate-neutral (net zero) by 2050.

Our strategy is focused on assuming responsibility for all stages of the meat production process. We have defined five key focus areas which support selected Sustainable Development Goals. We translate the strategy into practice by both working across the value chain to drive developments in a sustainable direction and also by anchoring the principles for responsible business conduct throughout our organisation.

Sustainable farming

We aim to secure a strong future for farmers and promote sustainable livestock production within planetary boundaries. Sustainable livestock production also includes high animal welfare standards, attention to biodiversity and protecting livestock from harmful viral diseases like African swine fever (ASF).

Read more about how we work with our farmers

Sustainable food production

We strive to operate sustainable, efficient and high-performing food production, setting high standards for ourselves and for our suppliers. Efficient resource utilisation and circular solutions are crucial to reduce carbon emissions and provide enough food for the world’s growing population.

Read more about how we work at our production facilities

Good jobs for everyone

Our employees are our most valuable asset. We aim to attract and retain employees by working to provide good jobs with safe workplaces. We offer jobs to people with different backgrounds and continuously strive to promote social integration, apprenticeships, skills development and equality.

Read more about our work with jobs, inclusion and diversity

Together with customers and consumers

We strive to earn customers’ and consumers’ confidence and meet their needs for healthy, safe and responsible food. We are therefore developing new food concepts together with customers in retail, foodservices and the food industry.

Read more about how we work together

Our contribution to the SDGs
Danish Crown wants to contribute to promoting the UN’s 2030 agenda for sustainable development and meet the UN SDGs. This means we both strengthen our positive contribution and mitigate the risk of negative impacts throughout our value chain. We have considered both our own activities where we have a direct influence on the SDGs, and how our activities indirectly impact the SDGs throughout our value chain. To Danish Crown, the SDGs are a guiding principle on our way to a sustainable transition of food production.
Our contribution to the SDGs