Our ambition is to become the world’s most sustainable and successful meat producer by 2030, and our strategy is rooted in the aspects that are material to us and our stakeholders. By 2030, we must have reduced the climate impact of our meat production by 50 per cent relative to 2005. But 2030 is not our final destination. Our vision is a future in which meat from Danish Crown is climate-neutral (net zero) by 2050.
Our strategy is focused on assuming responsibility for all stages of the meat production process. We have defined five key focus areas which support selected Sustainable Development Goals. We translate the strategy into practice by both working across the value chain to drive developments in a sustainable direction and also by anchoring the principles for responsible business conduct throughout our organisation.
We aim to secure a strong future for farmers and promote sustainable livestock production within planetary boundaries. Sustainable livestock production also includes high animal welfare standards, attention to biodiversity and protecting livestock from harmful viral diseases like African swine fever (ASF).
Sustainable food production
We strive to operate sustainable, efficient and high-performing food production, setting high standards for ourselves and for our suppliers. Efficient resource utilisation and circular solutions are crucial to reduce carbon emissions and provide enough food for the world’s growing population.
Good jobs for everyone
Our employees are our most valuable asset. We aim to attract and retain employees by working to provide good jobs with safe workplaces. We offer jobs to people with different backgrounds and continuously strive to promote social integration, apprenticeships, skills development and equality.
Together with customers and consumers
We strive to earn customers’ and consumers’ confidence and meet their needs for healthy, safe and responsible food. We are therefore developing new food concepts together with customers in retail, foodservices and the food industry.