As cooperative owners, we must continuously review our setup to determine whether there is any untapped potential in our joint cooperative, and the question has come up from time to time whether the ownership structure of Danish Crown should be changed.
How will we improve our cooperative?
We will register a greater proportion of our equity in order to render the value of our ownership of Danish Crown even more visible. We will make a greater effort to make Danish Crown attractive to the future generation of cooperative owners and last, but not least, we will raise awareness of the benefits of being a cooperative owner.
On the following pages, you can read more about our work on the ownership strategy and the findings of our efforts.