Product development

In spite of our busy working lives, changing family patterns and many leisure-time activities, most people give very high priority to a healthy and tasty evening meal.

In Danish Crown we are focusing on adapting our products to the wishes and needs of the modern consumer, and we are constantly monitoring new trends within foods and nutrition.

Being a cooperative society, we cooperate closely and constructively with our suppliers, and we give high priority to supplying healthy and safe foods.

Examples of product development in Danish Crowns pork and beef divisions:

Special concepts adapted to suit consumer wishes, e.g.

• Vitalius pork and Marsh Lamb
• Retail-packed meat in cuts that are ready for use
• Convenience products such as marinated barbecue pork chops