The retail trade increasingly wishes to differentiate the products it supplies to the consumers. This requires the farmers as well as the slaughterhouses to differentiate their production to a greater extent.

Danish Crown have chosen to implement a differentiation of our production, permitting Danish Crown to supply the customers with a range of special products which have been subject to stricter animal welfare requirements, and these products have been produced with the special object of im-proving the eating quality.

Examples

Special pigs for the UK-market
An ever increasing proportion of the Danish pig production is based on untethered sows, which is one of the production requirements for the special pig for the UK market.

Organic pigs
Organic pigs must comply with a number of requirements to obtain the Danish Ø-label, indicating that the product is organic.

EU heavyweight pigs
EU heavyweight pigs are primarily produced for the German and central European fresh meat market. The heavyweight pig has a higher slaughter weight and fat percentage that "ordinary" slaughter hogs (multi-pigs).