In the latest strategy, the management outlines two main objectives – added value and lower costs.
Simultaneously there will be increased focus on product innovation and development; company processes and supply chain management. Download an overview of the latest strategy plan here.
Key Organisational Goals
Danish Crown’’s job is to provide its members with the greatest possible returns on their livestock investment.
The modernisation of primary land use farming continues apace, and production from co-operatives is now shared among fewer and fewer players. With this in mind it is vital that Danish Crown is seen to be a professional, engaged partner for the modern farmer that talks and listens.
Core Business
We must focus on our core competencies and how best to develop them, and let others take the lead in areas outside of these Danish Crown is not here to run specialised businesses but to base its business on commercial relations.
– with outsourcing as a constant, natural alternative.
Worldwide operations
Today we export 92% of our production to the rest of the world.
Danish Crown is one of Europe’’s leading meat exporters, and a market leader in many segments. Growth must take place without spreading our resources too thinly, and this will often mean increasing activity in a market where we’’re already established. That’’s why expansion in the European meat processing sector is our first priority - although we will still keep our eyes and ears open for opportunities to expand in other areas.
Tackling change
As one of Denmark’’s biggest businesses we are required to tackle change. We must be willing to implement new approaches in our supply chain and production processes, and flexible attitudes towards work and employment practices will help to enable this. At the same time, we must also more clearly establish Danish Crown’’s identity as a food producer.
The global workplace
As a global player, we have to be able to manoeuvre and alter our position on both a macro and micro scale. Individual market conditions change constantly, meaning that Danish Crown has to constantly react. This includes production costs and wage structures, which must match varying local and national conditions.
Bringing DC quality home
Earnings from processed products will continue to increase in the future. Danish Crown must develop more consumer ready to eat products, thus keeping as many links as possible in the value chain within the company. Consumers need new inspiration and new foods on their dinner tables that meet match their demands. Constant improvement and development of both raw and processed foods must be matched to the needs of individual markets, thus providing consumers with real choice.